Save on every booking
Each guest who books on your website instead of a booking site saves you up to 20% of that booking.
Save up to 20% on every booking at your hotel.
Booking platforms take 20-30% of every booking. We bring guests to book on your own website instead, and bring your cost per booking down to just 8-12%.Booking sites take 20-30% of every booking. We bring guests to book on your own website and bring your cost per booking down to just 8-12%.
You don't have to leave the booking platforms. We add a second source of bookings that costs you far less per booking.
Direct booking confirmedSea-view suite, 3 nights, via Instagram
$870
What the $870 stay above costs you
$174Booking site (20%)
$70MarginStay (8%*)
You keep about $92 of every $100Instead of $80 through a booking site
See how much you could save.
Enter your bookings through booking sites per month, and the commission they charge. With MarginStay, a direct booking costs you around 8‑12%, and the calculator shows what you save.
Up to 20%
Saved on every booking made on your own website
20-30%
What booking sites usually charge
60%
Lower cost per booking, from 20% down to 8%*
$144,000
Saved / year, using the numbers in the calculator
Savings calculator
Currency
- USDUS dollar
- CADCanadian dollar
- EUREuro
- GBPBritish pound
- CHFSwiss franc
- AUDAustralian dollar
- NZDNew Zealand dollar
- JPYJapanese yen
- SGDSingapore dollar
- HKDHong Kong dollar
- AEDUAE dirham
- SARSaudi riyal
- QARQatari riyal
- KWDKuwaiti dinar
- BHDBahraini dinar
- OMROmani rial
- INRIndian rupee
| Line | Booking sites at 20% | Direct with MarginStay at 8%* |
|---|---|---|
| What bookings cost you | -$20,000 | -$8,000 |
| You keep | $80,000 | $92,000 |
Where every $100 of bookings goes
Booking sites
MarginStay*
You keepBooking site commissionCost with MarginStay
You save / month
$12,000
You save / year
$144,000
*The cost with MarginStay is shown at 8%, the low end of our 8-12% range and the best case for your hotel. Your exact figure depends on your hotel, and we work it out with you on the call.
From ad click to booked room.
You see each booking as it happens: who booked, which ad brought them, and how much commission you saved.
- Every booking is linked to the ad that brought it.
- You see the booking value and the commission saved.
- You see how many people click the ad, ask a question and book.
Live bookings
Booked stays, last 7 days
38up 27.4%
Recent bookingsWhich ad brought them
1.6k
Ad clicks
214
Enquiries
92
Ready to book
38
Booked
Most agencies sell you clicks. We bring you bookings.
We judge our work by rooms booked on your website, not by clicks.
Through a booking site
Guest books
Booking site
25% commission−25%
Your hotelKeeps $75 of every $100
Through MarginStay
Guest books
Your websiteGuests sent by our ads
About 8%* cost−8%*
Your hotelKeeps about $92 of every $100
Guests book direct
Guests book on your own website. You keep their contact details for next time.
Clear reporting
Every booking is linked to the ad that brought it, so you can check exactly what you pay for.
Built for hotels
We only work with hotels, resorts and villas, so we already understand seasons, room prices and cancellations.
The channels that bring guests to you.
We choose the channels that suit your hotel, then put more budget into whatever brings the most bookings.
Meta and Instagram ads
Photo and video ads shown to people planning a trip to your area. Every tap takes them to your own website to book.
Google Search
Your hotel shows up first when travellers search for hotels nearby or for your hotel by name, so they book with you rather than through a booking site advertising on your hotel's name.
Google Hotel Ads
Your own price appears next to the booking sites' prices in Google Search and Maps. When yours is lower, guests book with you and you keep the commission.
Email to past guests
Offers sent to guests who stayed before, timed for quiet seasons. A returning guest who books with you directly costs no commission.
Your booking page
Guests from our ads land on your hotel's own booking page and book there. The booking and the guest's details stay with you.
Booking reports
Each booking is linked to the ad that brought it, with its value and the commission saved. One simple report.
How it works.
Four steps from our first call to your first direct bookings.
- 1
Free review of your bookings
We look at where your bookings come from today and what each source costs you.
Days 1 to 3
- 2
Tracking set up
We connect to your booking system so we can see which ad brought each booking.
Days 4 to 7
- 3
Your ads go live
We check results every day and put more budget into the ads that bring bookings.
From day 8
- 4
You keep the savings
Every direct booking saves you up to 20% compared with booking sites. A monthly report shows how much.
Each month
How much one hotel saves in a year.
A 40-room hotel moves its bookings from booking sites to our ads. Same guests and same revenue, with much less paid in commission.
Commission paid to booking sites (25%)
Cost of direct bookings with MarginStay (about 8%*)
Commission saved over the year
$138,380
A 40-room hotel taking $42k to $102k / month through booking sites ($814k / year).
-
We kept our booking platform listings, but more guests now book on our own website. We see the commission difference every month.
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The report shows which ad brought each booking. The agencies we used before could never tell us that.
-
Past guests now rebook directly after the email offers. Those stays cost us no commission at all.
-
Setup took about a week, and we didn't have to change our booking system.
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A direct booking now costs us less than half of what the booking platforms take.
-
Our summer weeks filled earlier, and more of those guests booked on our own site.
Questions hotel owners ask.
Do we have to leave the booking platforms?
No. Keep your listings as they are. We bring in extra guests who book on your own website, and each of those bookings costs you far less than one from a booking site.
How much can we actually save?
It depends on how much you take in through booking sites and what they charge you. Booking sites usually take 20-30% of each booking, while a direct booking through us usually costs 8-12%. The calculator above gives a first estimate, and we go through your real numbers with you on the call. For a worked example, read direct booking vs OTA: what each booking really costs.
Why does a direct booking cost only 8-12%?
When a guest books on your own website, no booking site takes a commission. What's left is the cost of the ads that brought the guest and our work running them, which usually comes to 8-12% of the booking. To see what booking sites charge on top of commission, read the real cost of an OTA booking.
How much does MarginStay cost?
It depends on your hotel's size and how many bookings you get. We go through your numbers on a free call and agree the pricing with you before we start.
Where do guests book?
On your hotel's own booking page. The booking, the payment and the guest's contact details are yours, so you can welcome them back without paying commission again.
Can we offer a lower price on our own website?
Often, yes. Many booking platform contracts ask you not to show a lower public price elsewhere online, but hotels can still give direct guests a better deal through member rates, free breakfast, parking or a late checkout. Check what your contracts allow, and we can look at it together on the call.
Which ads do you run?
Meta and Instagram ads, Google Search, Google Hotel Ads and emails to your past guests. We choose the mix that suits your hotel, then put more budget into whatever brings the most bookings. A free place to start is Google's free booking links.
How will we know which bookings came from your ads?
Every booking is linked to the ad that brought it. Each month you get a report showing those bookings, what they were worth and how much you saved.
How soon will we see bookings?
Ads usually go live in the second week, after a free review of your bookings and a short setup. How fast bookings grow depends on your location, season and prices, and we give you a realistic estimate on the call.
What do you need from us to start?
Your room prices and photos, access to your booking system so we can see which bookings our ads bring, and permission to run ads under your hotel's name.
Book a free 30-minute call.
We'll look at your booking numbers with you and show how much you could save.
- See what booking sites cost you today
- Get an estimate of your yearly savings
- Leave with a clear plan for the first 30 days
Prefer email? Write to anastasios@marginstay.com